Against traditional philosophy of running a business, we have purposefully planned and designed our brewery to keep it small. We have chosen to take the path to become a great company, not a large one.  

"Lean, mean nice, and profitable". That is our internal working strategy.

Lean: We will operate without excess square footage, equipment or labor hours. We will right-size our systems with an end goal in mind. We will invest in a brew system and packaging line that will allow us to minimize manual labor hours to operate and produce our products.

Nice: We will run our company being nice to our customers, co-workers, community and our environment. We will go the extra mile to make our customers have a wonderful experience. We will involve them and educate them on great beer, natural/artisan foods, and sustainability. We will treat our co-workers as customers, offering them the same respect and courtesy we would expect as customers. Being a leader in the community means getting involved, working with local charities, starting new activities, and being generous. Our brewery will also be designed being conscious of our environment. We will go to great lengths to reduce our impact on our environment. We will measure and track improvements as part of our everyday work.

Profitable: If a company is not profitable, it cannot sustain itself. We have identified a "sweet spot" of 5,000 bbls of beer produced where we can maximize our output with our brew system and be profitable. Our goal is to get to this volume of production, be profitable and stay there.

We will be an open book company. Profits can slip away when employees are unaware of how their actions affect the bottom line. As a company, we will meet each week to review where all departments are in contrast to the goals we set together. Employees will be engaged, empowered and encouraged to make decisions that will improve the outcome.